Insight Story: Tech Trends Unpacked

4. How can you earn your customers’ digital trust? Insight Story

Of course you need your customers to trust you. But digital trust as a specific concept is becoming increasingly significant for businesses. Two specialists give their insight into what it is and what you need to do about it – now and in the future. With:
●      Müge Fazlioglu (US,) Principal Researcher, International Association of Privacy Professionals (IAPP)
●      Malek Ben Salem (US,) emerging tech security expert
Digital trust is users’ confidence that tech, people and processes they engage with are secure and private. Müge talks about recent research on how customers’ digital trust is changing and Malek outlines practical steps your business can take to build it.
Fabio Assolini, Head of Research in Latin America for Kaspersky’s Global Research and Analysis Team, relates how businesses can use transparency and zero trust system access within a digital trust strategy.Click follow to get new episodes of Insight Story.If you like the episode, rate Insight Story on Podchaser:https://www.podchaser.com/podcasts/insight-story-tech-trends-unpa-5178064
For more stories from Insight Story guests and about digital trust:http://www.kaspersky.com/SecureFuturesFor one cybersecurity ecosystem for all your needs:https://www.kaspersky.com/enterprise-securityOther Kaspersky audio series:Fast Forward by Tomorrow Unlockedhttps://open.spotify.com/show/4louNLDSIktOBvO9wfmHmfKaspersky Transatlantic Cable Podcasthttps://open.spotify.com/show/1VGCKlOoQ9C24dJiCHGTK5
 

3. What can blockchain do for your business? Insight Story

Blockchain technology is no longer just used by cryptocurrencies. Its application is spreading fast through every type of business. Ignoring it could mean being left behind. We find out what it does and how it could be the key to getting ahead of your competition. With:
Helen Disney (UK,) Director, The Realization Group and Founder, Unblocked business events
Abhi Sharma (Germany,) Global Lead, Mobility Platform (Mobile & Apps), Blockchain & Partner Universe, BASF
Our guests highlight blockchain’s endlessly varied uses, including empowering those in your supply chain to be more sustainable, giving consumers more trustworthy information and even rewarding users for taking exercise.
All new tech comes with risks businesses must manage. Fabio Assolini, Head of Research in Latin America for Kaspersky’s Global Research and Analysis Team, looks at whether blockchain is truly unhackable, how it can go awry and how some cybercriminals steal business system power to perform cryptocurrency operations.
 
Click follow to get new episodes of Insight Story.
If you like the episode, rate it on Podchaser.https://www.podchaser.com/podcasts/insight-story-tech-trends-unpa-5178064
For more stories from Insight Story guests and about blockchain:http://www.kaspersky.com/SecureFuturesFor one cybersecurity ecosystem for all your needs:https://www.kaspersky.com/enterprise-security
 
Other Kaspersky audio series:Fast Forward by Tomorrow Unlockedhttps://open.spotify.com/show/4louNLDSIktOBvO9wfmHmfKaspersky Transatlantic Cable Podcasthttps://open.spotify.com/show/1VGCKlOoQ9C24dJiCHGTK5

2. How can smart energy save you money? Insight Story

As energy insecurity and prices rise, businesses are feeling the pinch of power. We look at how companies use smart metering, microgrids and smart energy platforms to save money, gain business insight and cut emissions. Guests:
Feroz Koor (South Africa,) Group Head of Sustainability, Woolworths Holdings
Nilesh Jadhav (Singapore,) Founder and CEO of QiSquare, creator of the BtrLyf (said Better Life) smart energy platform, former Programme Director, EcoCampus initiative, Nanyang Technological University
Smart metering lets businesses understand how much energy they’re using, when and why, so they can make changes and reduce spending. Platforms like BtrLyf provide AI-enabled energy use assessment and an energy marketplace where users can reduce energy use. We also look at smart grids or microgrids, offering small-scale marketplaces with improved energy supply security.Fabio Assolini, Head of Research in Latin America for Kaspersky’s Global Research and Analysis Team, explores the vulnerability of energy grids to cyberattack and explains what businesses can do to safeguard their supply.Click follow to get new episodes of Insight Story – tech trends for business leaders.If you like the episode, rate it.For more stories from Insight Story guests and about energy tech:http://www.kaspersky.com/SecureFuturesFor one cybersecurity ecosystem for all your needs:https://www.kaspersky.com/enterprise-securityOther Kaspersky audio series:Fast Forward by Tomorrow Unlockedhttps://open.spotify.com/show/4louNLDSIktOBvO9wfmHmfKaspersky Transatlantic Cable Podcasthttps://open.spotify.com/show/1VGCKlOoQ9C24dJiCHGTK5
 

1. What should you be doing about the metaverse? Insight Story

What is the metaverse, and should your business be in it? In this first episode of Insight Story: Tech trends unpacked, we ask if businesses should use the metaverse and how. With guests:
Cortney Harding (US,) Founder of virtual experience agency Friends with Holograms and World Economic Forum Metaverse Council member
James Whatley (UK,) Chief Strategy Officer at games agency Diva
Metaverses aren’t new. They include multi-player game worlds like Fortnite and Roblox, and immersive, largely user-built worlds like Second Life and Meta (formerly Facebook)’s own Metaverse.Guests discuss how brands like Nike successfully engage with customers in the metaverse, and recount examples of business metaverse offerings that didn’t work.We also examine the inter-personal impacts of metaverses, and how these immersive online spaces can be used for social good. Fabio Assolini, Head of Research in Latin America for Kaspersky’s Global Research and Analysis Team takes on everyone’s metaverse security questions.Click follow to get new episodes of Insight Story.
If you like the episode, rate it.
For more stories from Insight Story guests and about the metaverse:http://www.kaspersky.com/SecureFuturesFor one cybersecurity ecosystem for all your needs:https://www.kaspersky.com/enterprise-securityOther Kaspersky audio series:Fast Forward by Tomorrow Unlockedhttps://open.spotify.com/show/4louNLDSIktOBvO9wfmHmfKaspersky Transatlantic Cable Podcasthttps://open.spotify.com/show/1VGCKlOoQ9C24dJiCHGTK5

Insight Story: Tech Trends Unpacked - trailer

Leading a business? Tech is the key to getting ahead. We give you the insight you need to make the right investments.  Brought to you by Kaspersky – the cybersecurity experts.Each episode features experts from around the world, mixing trend insight with real-world experience from companies innovating with these tech solutions.Series host Susi O’Neill is joined by ‘virtual assistant’ Doll-E and Fabio Assolini, Head of Research in Latin America for Kaspersky’s Global Research and Analysis Team. This series gives professionals with any knowledge level a chance to get up-to-speed on new tech and explore its relevance to their business.
 
Episode 1: What should you be doing about the metaverse?
Episode 2: How can smart energy save you money?
Episode 3: What can blockchain do for your business?
Episode 4: What does digital trust really mean? 
Episode 5: How do you make AI work for you? 
Episode 6: How could extended reality transform your business?
 
Click follow to get new episodes of Insight Story.
If you like the episode, rate it.
Read more stories from Insight Story.